Just came back from K44, where DIGITARIA held their WINTER GATHERING party, releasing the DRAGGING THE FORTIES Men’s & Women’s Collections. Famous for the same-name cult boutique in Soho of London (Style Bubble posted about it back in June) DIGITARIA is actually a Greek fashion label, created by Eleftheria Arapoglou and Stavros Karelis.
Some one-off pieces - exclusively made for the evening - were up for sale at the showroom. A gorgeous full-length illuminated mirror and a spacecraft-looking white changing booth, as well as Eleftheria herself (wearing her own amazing tulip-shaped shorts, below) were there to help anyone who wanted to try on the clothes.
I suspect Alfredo didn't resist a little DIGITARIA something. Although I left too early to know, I'm sure he went home with that black lace men's scarf.
DIGITARIA's showroom at K44 (Konstantinoupoleos 44, Gazi) is open Monday-Wednesday-Friday afternoons. Better drop an e-mail to Eleftheria first (firstname.lastname@example.org) before you pop in to admire the clothes!
[first two pics are by Yorgos Mavropoulos for DIGITARIA]