Friday, 9 July 2010

"Fashion and Architecture" in Amsterdam

from_ontfront.blogspot.com_FenAgroot
ARCAM, OntFront (Liza Koifman & Tomas Overtoom) and V2A architectuur & stedebouw (Wouter Valkenier) have challenged four duos - each comprising a fashion designer and an architect who have teamed up specially for the occasion - to enter into a design process. The results will be on show at ARCAM this summer.
The fashion designer & architect duos are:
Iris van Herpen & Jan Benthem / Mels Crouwel (Benthem Crouwel Architekten)
Mattijs van Bergen (MATTIJS) & Anouk Vogel (Anouk Vogel landscape architecture)
Farida Sedoc (Hosselaer) & Nicole / Marc Maurer (Maurer United Architects)
Kentroy Yearwood (Intoxica) & Jeroen Bergsma (2012Architecten)

I did some extra work to include all the links, because those people seriously deserve your clicks. Their work - both in architecture and fashion design - is so inspiring!


The exhibition might be the main focus of this post, but the amazingly well-made teaser film on top (if you haven't seen it, seriously people, watch it now) and its creators also deserve a special mention:

Video commisioned by ARCAM, OntFront, V2A architectuur & stedenbouw
Art direction by Ontstaat
Camera & Editing by Kasimir Szekeres
Music by Fret Hinge

I'm extra happy about all this, not only because it's about my two favourite subjects, but also because while watching the teaser video, I spotted a familiar face. My friend and fellow University of Thessaly Architecture Department alumni Valentina Karga will be participating in one of the fashion designer/architect collaborations as an intern for Dutch architecture firm 2012Architecten.

Oh my, I can't wait to ask her for some insider info!


If you happen to stop by Amsterdam this summer a) I hate you, and b) don't miss it!

Exhibition opens on 17-07-2010 until 11-09-2010 at ARCAM.

[photos & exhibition artwork via Ontsaat]

7 comments:

Sandra Azwan said...

great!

OntFront said...

Wow! Thank you so much! Great review! Best Tomas from OntFront

RenaTsan said...

that's just right for you......it was for you to cover it..........fashion and Achitecture..my sweet Fashion Architect!!!!!

lopi said...

@Sandra Azwan
I was sure you'd like it, with your final thesis and everything :)

@Ontfornt
So glad you liked my post, I loved your work for this project!

@RenaTsan
I'm a sucker for such things, you know it. Kisses!

Dimitri Zafiriou said...

Absolutely YES!!!!!!!!!!!!!!!!

Miss Woody said...

love it !

Tiffany said...

there's a word for this...."perfection"!