Tuesday, 14 December 2010

Golden rules


This is the Golden Rules sketchpad, created by industrial designer Olivia Lee.


The lines you see are actually based on the mathematical principle of the golden ratio (φ) which can be applied to the design of everything, including fashion and architecture.

Examples?
dzn_The-Golden-Rules-by-Olivia-Lee-5
Galaxy Dress by Roland Mouret.

dzn_The-Golden-Rules-by-Olivia-Lee-6
CCTV building by Rem Koolhaas


Chanel 2.55 Purse by Coco Chanel

5 comments:

Velveteen said...

Amazing! Any ideas if it's available anywhere?

lopi said...

just checked at Olivia Lee's site and both stockists she mentions
(http://www.olivia-lee.com/thegoldenrules.html and http://goodd.myshopify.com) seem to be out of stock

sorry!

Velveteen said...

oh, too bad, i wanted this for my husband.. he adores mathematics-like stuff..I, on the other hand... :)

A BRIT GREEK said...

Seriously how awesome?

Start doodling lady!
x.o.x.o

Maddie said...

Oooh that's a nice gift... for me:P