Wednesday, 8 December 2010
Toi&moi launches the e-FASHION store
It's now open!
Designed by K2design (the same guys responsible for Korres' award-winning brand identity and packaging) the e-shop of Greek fashion brand Toi&moi was long awaited by fashionistas here in Greece and abroad. Hoping more Greek companies will follow their example.
After some quick snooping around, here are my first observations:
Things I loved:
Great photography, big pictures, details include fabric type (very important in my book) and the easy-to-use black banner on top, featuring the categories, is minimal yet highly functional. Very helpful in navigating you through the e-shop at any time. Plus, when you spend more than €120 you become eligible for the e-BONUS CARD offering you a 10% discount on all purchases! It pays to be a loyal e-customer.
Things to be fixed:
I'm waiting to see more of Toi&moi's collection becoming available to buy online in the weeks to come. For example, the jacket I recently got (post to follow pronto) can't be found online yet. I hope it's only a matter of time.
Also, a geeky observation: The title and description for each garment are in png images. Like, every word is a png file. Not text. SEO anyone?
Designed to make your navigation easier, these are the three basic sub-categories:
Top 5 Dresses
so you can easily find the perfect party dress in time for the holidays
because we all want to know what's flying off the selves right now
the one we Greek fashion bloggers helped with, so click click click to see the rest of the girls
According to Hara Tsoureka, the Marketing Manager of Toi&moi, this category was created to feature the more fashion-forward part of the Toi&moi collection and that's exactly why they chose us fashion bloggers to model the clothes. Apparently, it takes a person's individual style to support a non-conventional garment. Couldn't agree more.
These are a couple of backstage pics from my shooting:
Unfortunately, the dress is still in production, so no direct link for you to check it out just yet. As I've been kindly informed by Toi&moi, it will be online and available to buy Monday, Tuesday latest!
In the meantime, here's the link for the beaded necklace I styled with the dress.
And coming up this weekend, a huge post with backstage pics of me and the girls! Stay tuned...