Last Tuesday I found myself at the H&M showroom in downtown Athens, along with many other of my Greek fashion blogging comrades, invited by H&M to see all their new collections that are about to launch in the next few weeks:
Fashion Against AIDS
which raises awareness and helps educate young people on how to protect themselves from HIV.
which is all about sustainable fashion and environmentally friendly materials.
part of this collection's profits go towards helping the WaterAid Organisation that provides clean water and sanitation to people in need.
this season's designer collaboration with the legendary Swedish clog makers.
I have to say, there's just too much of the good stuff. In fact, I'm planning to do separate posts on the collections and particular things I'm most interested in, so it doesn't all overwhelm you in a single post.
Until then, here are a few snapshots from the day:
Generally, we saw many amazing colourful basics.
Kristen modeling an H&M scarf and shades for me.
The Fashion Against AIDS collection rail.
Detail from a bikini. Oh yes, there where bikinis too!
Amazing embroidery detail on a Conscious Collection dress.
And an equally amazing tulle covered gem detail, from the same collection.
Chara and the Conscious Collection rail.
And did I mention the amazing block colours?
Elena sporting the "I may look innocent, but I'm gonna buy them all before you do" look.
I don't know about the rest of the girls, but my personal favourite was the WaterAid collection.
It's all based on many different blue and white patterns that totally reminded me of the traditional Chinese porcelain designs. Quite fitting for the whole water-inspired concept, as china is mainly used to drink from or to hold fluids.
The collection is based mostly on floral designs, but there are also some more geometric ones.
Plus, I happen to remember Elena falling in love with a certain blue and white tie dye skirt, as seen in Stella's more elaborate post.
As for me, I think I found what I'm gonna queue for.
Too bad I'll have to wait a few more weeks for the WaterAid collection to launch.
Still, we didn't leave the H&M showroom empty-handed...
But more on the Swedish Hasbeens for H&M collection and my own new shoes on a future post!